OK, so you may heard some of the rumpus centred around the new(ish) app Highlight. If you haven’t, then A. well done you obviously have more interesting things to do with your life than I do and B. let me highlight (see what I did there?!) some of the main points for you.
Highlight is an app that sits on your phone and lets you know if anyone geographically proximate to you has anything in common with you and then tells you their name, shows you their photo and informs you of mutual friends and anything else that they’ve chosen to share. Advantages; it can connect you with like-minded people in the real, rather than the virtual, world. Disadvantages; are you just going to end up being continually bothered by random strangers walking up to you and knowing your synopsis, whilst you’re having a Valentine’s meal with your wife?
This debate has now been rattling on for a while, but to be honest I can’t really see what all the fuss is about. If you don’t like the idea of Highlight, then don’t download the app. If you do like the idea of Highlight, then do download the app, but just use it in a business setting. So you’re at a conference in one of those interminable ‘networking’ events (even the thought brings me out in hives), simply make sure that your Highlight profile succinctly and imaginatively summarises you and your agenda (maybe you need an excellent copywriter for this, does anyone know one?) and then let the contacts come to you. And also let’s not forget that just because someone’s profile pops up on your phone, it doesn’t actually mean that you’ve got to go and find them, you could just carry on with what you were doing. Revolutionary eh?
I’m Jenny Bennion and I am a freelance copywriter.
I believe that there is an art to writing more than just ‘good’ copy. In fact, I want what I write to be more than just ‘copy’. So if you need something writing then I will aim to provide you with something that is interesting, informative and most of all effective.